Office Lunch operates in Timișoara and its surroundings in the field of catering.
They cook lunch every day and deliver it directly to the workplace or afterschool (in which case they also cook breakfast, in collaboration with a nutritionist).
The head chef, Raul, came to us for several projects, Office Lunch being the main and biggest project.
He had been in the field for a long time under the Balvia Horeca brand and asked us to do a rebranding starting with the new name of Office Lunch.
Thus, around this name, we created: an identity from A to Z, presence on social media, printable materials, photos and a landing page.
The collaboration began in 2020 and continues to this day.
Visual identity
To induce the idea of food at the workplace, we chose the colors orange and blue, colors specific to the business and corporate area.
Starting from Raul's desire to have a simple and easy-to-use logo, we arrived at the version below:
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In the case of each collaboration, we offer the final logo in several variations, sizes and formats to be usable in as many poses as possible (be they digital or printed).
As distinctive graphic elements I chose a textured white background, rounded squares and colored waves. It may sound simple but we invite you to see the complete visual identity on facebook or theur website.
Menu generation platform
We created an online platform with a constant design where a weekly menu is generated after filling in a form.
This menu can be saved as a PDF, sent by email or printed.
Printable graphics
We have designed a flyer that contains only key information for both offline and online promotion of the catering business.
In this case we contributed to: graphics, copywrite and photos.
Web design (Landingpage)
We made an online business card in less than 14 hours.
- Responsive and modern design
- Handmade - 100% custom
- Organizing the sections for an optimal user experience
- Google Analytics integration
- Google Search console configuration
- Setup 1 email account
- Price calculator
- Weekly menu display
- Basic SEO at launch
- SSL certificate
- Hosting
Facebook posts & ads
Depending on the periods: We published 1-2 posts per week;
We had a whole month where we posted the menu of the day and/or the weekly menu.
- Initial Facebook page setup
- Population with descriptions
- Profile and cover photo
- Graphics and copywrite for posts
- Daily stories
- Massive share on groups
- Paid engagement campaigns (with website redirection) or reach (only for awareness)
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Newsletters
- Research potential customers (cold audience gathering)
- Periodic sending of emails on the mailchimp platform
- Create design and copywrite
- Periodic reports
